Ador appoints new CEO as legal fight with NewJeans drags on

Lee Do-Kyong, Ador’s new CEO (Ador)

AdorA music label below Hybe and the house of Newjeans, mentioned on Wednesday that the Lee Do-Kyong has talked about his new CEO, changing Kim Ju-Younger after only a 12 months.

The label mentioned that Lee’s appointment displays a pivot to strengthen the position of the company in planning and managing the music and performances of artists. Lee was reasonably vice-president of Hybe’s IPX division, which develops IP-based corporations on artist, resembling merchandising, licenses and fan experiences.

The departing Kim, a former HR director, was appointed in August 2024 after the expulsion of the founding of Head Min Hee-Jin, who stays in a authorized dispute with Hybe about inventory choices after an alleged try to seize management of the subsidiary.

“After the board has thought-about the sooner restructuring targets, the board now strikes to an operational mannequin geared toward fast supporting of the actions of artists and stimulating enterprise growth,” Ador mentioned in an announcement.

Lee got here to Hybe in 2019 (then Huge Hit Leisure) and helped in managing enterprise imaginative and prescient, enterprise technique and new corporations. In 2022 she took the lead over IPX to oversee merchandising, together with pop-up shops and light-weight stick operations. Lee additionally led ‘The Metropolis’, a big -scale mission that expanded fan experiences all through cities the place Hybe Artist concert events had been held.

With Lee on the helm, Ador says that it has constructed up a extra agile construction to help its choice. The label manages Lady Group Newjeans-momentary in a contractual dispute with Hybe-and launched the “2025 Ador Boys International Audition” in June to recruit members for a boys’ band of the following technology.