American Eagle responds to Sydney Sweeney ‘great jeans’ campaign backlash

American Eagle broke its silence after the “Nice Denims” marketing campaign of the Sydney Sweeney “Nice Denims” firm has fueled on-line.

On Friday the clothes firm went to Instagram and shared an official assertion.

“” Sydney Sweeney has nice denims “is and at all times concerning the denims. Her denims. Her story. We are going to proceed to have a good time how everybody wears his AE denims with confidence, their method.”

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“Nice denims look good for everybody,” concluded the reason.

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Many customers praised the corporate to double their marketing campaign.

“Preserve a praise to your weapons for you !!” A consumer wrote.

“Let’s gooooooo ae for the victory !!!!!” One other consumer has responded.

One other added: “Do not get up cater – preserve making large denims.”

American Eagle responded to a recoil about their latest “Nice Denims” commercial in Sydney Sweeney. (Getty Photos)

Nonetheless, not everybody was pleased with the reason of American Eagle.

“It is the dearth of empathy for me …” mentioned a consumer.

“I did not suppose the reply could possibly be worse than the commercial, however one way or the other it was,” added one other.

Fox Information Digital reached American Eagle for further feedback.

This week American Eagle launched their latest marketing campaign with the actress “Euphoria”, entitled “Sydney Sweeney has nice denims.” After the launch there was a mixture of reactions on social media.

This week American Eagle launched their latest marketing campaign with the actress “Euphoria”, entitled “Sydney Sweeney has nice denims.” After the launch there was a mixture of reactions on social media. (Christopher Polk/Selection through Getty Photos)

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Some dubbed The campaign As “Toon-Deaf” due to the alleged racial undertone, others have praised the actress for killing “awake” commercials.

In a promotional video that’s positioned on the model InstagramThe 27-year-old walked to an AE Billboard along with her and the slogan “Sydney Sweeney has nice genes.” Sweeney crossed “genes” and changed it with “denims” earlier than he walked away.

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In line with SalonThe time period “nice genes” was traditionally used to have a good time “whiteness, thinness and attractiveness”.

In a second commercial, SEENEY sees her denims mendacity and ensure whereas he says: “Genes are handed on from dad and mom to descendants, who typically decide traits comparable to hair coloration, persona and even eye coloration.” The digital camera then pledged to her blue eyes. “My denims are blue.”

Followers shortly shared their disappointment concerning the commercial.

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“Full tone deaf,” a consumer commented on Instagram.

“That is what occurs if you do not have [people] of coloration in a room. Particularly at a time like this. This promoting marketing campaign grew to become entangled on this ‘good’ sport on phrases and this stunts the [people] Within the room it was so apparent for somebody who was not white, “wrote one other.

Others within the feedback referred to as on the commercial as a result of they’re reportedly ‘Nazi -propaganda’.

The commercial of Sydney Sweeney was referred to as “Tone-Dove” by followers On-line. (Rodin Eckenroth/Filmmagic/Getty photographs)

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“Oh cute, she is in her Nazi propaganda period,” wrote a consumer.

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Nonetheless, some shortly got here to the model and the protection of the “Euphoria” star. “It does not damage anybody. That’s the level. It’s actually an commercial for denims. Not for Nazism,” wrote an individual.

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“I do not perceive why individuals do not like this? It’s cute and good,” added one other.

“Waking up promoting is lifeless. Sydney Sweeney killed it,” a consumer wrote on x.

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