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American Girl’s 40th anniversary redesign sparks major fan backlash
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American Woman is celebrating its fortieth anniversary with a daring redesign of its beloved historic dolls, prompting swift reactions on social media.
The Mattel-owned model introduced Wednesday the launch of its new “Fashionable Period Assortment,” which sees six of its most iconic characters reimagined with modern outfits and a smaller 14.5-inch body, in comparison with the model’s conventional 18-inch dolls, based on a Mattel press launch.
“Uncover the Fashionable Period assortment of 14.5-inch dolls and vogue – Felicity, Addy, Molly, Kirsten, Samantha and Josefina reimagined for as we speak,” says the American Woman web site.
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From left to proper: Felicity Merriman, Josefina Montoya, Kirsten Larson, Addy Walker, Samantha Parkington and Molly McIntire from American Woman’s new ‘Fashionable Period Assortment’. (Mattel)
The gathering consists of:
- Samantha Parkingtonwhose story is ready in 1904, styled with bows and a plaid skirt.
- Addy Walkerfrom 1864, carrying a pink and blue costume and equipment impressed by her heritage.
- Molly McIntireSet in 1944, sports activities glasses, a blue skirt and a beret.
- Josefina Montoyawhose character is ready in 1824, carrying crimson ruffled shorts and cowboy boots.
- Felicity Merrimanfrom 1774, carrying a rose print shirt and denims.
- Kirsten Larsonimpressed by her 1854 prairie story, styled in a blue, floral costume and pink footwear.
Every doll retails for $90 and is accessible for pre-sale, with delivery anticipated on Could 1, based on American Woman’s web site.
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Many followers have taken to social media to say that the redesign missed its mark. (Mattel)
Many followers have taken to social media to say that the redesign missed its mark.
“Holy firms, these look so low-cost,” one Instagram consumer wrote below the model’s announcement publish.
“Do you even ask folks what they wish to purchase?” one other commented.
| Ticker | Safety | Final | Change | Change % |
|---|---|---|---|---|
| MAT | MATTEL INC. | 16.47 | +0.62 |
+3.91% |
“What? Nooooo, this ruins the entire level of the historic dolls!!” stated a 3rd consumer.
“Noooo, we love the classics and need the previous outfits again,” one other commenter wrote. “Hearken to your millennial followers who’re shopping for stuff for his or her daughters proper now.”
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The American Woman retailer in Rockefeller Heart in New York Metropolis. (Plexi Pictures/GHI/Common Pictures Group by way of Getty Pictures/Getty Pictures)
American Woman’s historic dolls function fictional characters ages 9 to 12 from totally different durations of American historical past. The dolls are paired with books and designed to show historical past from the character’s perspective, based on the model’s web site.
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“As we glance forward, we’re excited to proceed evolving for the following era whereas staying true to telling tales that act as each home windows and mirrors, permitting ladies to see themselves because the heroines of their very own tales,” Jamie Cygielman, International Head of Dolls at Mattel, stated in an announcement.
Mattel and American Woman didn’t instantly reply to FOX Enterprise’ request for remark.