Beyoncé drops Levi’s jeans ad days after Sydney Sweeney controversy

Social media customers went right into a frenzy when singer Beyoncé Knowles dropped her personal new denims commercial after launch of the controversial American Eagle (AE) commercial by actress Sydney Sweeney.

The Singer-Songwriter and Levi’s Denims unveiled their newest trend cooperation on social media on Tuesday, with a blonde knowles that wore a spread-in-the-line. The picture despatched shock waves on social media, which had simply thrown over the commercial of Sweeney who accused some media accused of selling ‘whiteness’.

“So Beyoncé can pose in Levi Denims and it is artwork … But when a white lady does it, is it a nationwide disaster?” One person wrote and advised a double commonplace how each ladies have been handled for his or her ads.

Sydney Sweeney shouldn’t be afraid to movie nude scenes whereas emphasizing the physique transformation for the function

Customers of Social Media in contrast the brand new Denims commercial from Beyoncé with the brand new denims commercial of Sydney Sweeney this week. (Jose Perez / Bauer-Griffin / worker | Edward Berthelot / worker)

Though Beyoncé had collaborated with Levi’s previous to the AE marketing campaign with Levi’s, the latest roll-out of the pop star and the style model occurred inside just a few days after the discharge of Sweeney’s commercial, which prompted a Firestorm on-line with the slogan, “Sydney Sweeney has nice denims.”

The double that means of the road, referring to each the blonde, blonde actress of blue eyes and her denim pants, had so much on-line and within the media that accused the movie star and the style model of selling white supremacist themes.

For instance, excessive left-wing outlet Salon’s weekend editor CK Smith has linked the slogan of Sweeney’s commercial to “Eugenics Actions”.

“Eugenics actions within the US typically promoted the concept of ‘good genes’ to encourage replica in white, legitimate individuals, whereas justifies the compelled sterilization of others. Critics say that these concepts nonetheless seem in trendy ads and affect tradition, typically not subdivided,” Smith wrote final month.

Sydney Sweeney arrives on the particular screening of Los Angeles of “Americana” on Desert 5 Spot on 3 August 2025, in Los Angeles, California. (Emma Mcintyre/Getty photos)

Most of the reactions on social media to a blonde Beyoncé that utilized denims to her personal commercial appeared to consult with the Seveney disrupidence.

“These curves = good genes,” wrote a person on Levi’s Instagram -Report With the commercial.

One other wrote: “Sweeney seems higher”, and another person acknowledged: “We would like Sydney Sweeney!”

On X, customers additionally commented on the Beyoncé commercial within the context of Sweeney’s.

Commentator John Lefevre mentioned that individuals on this commercial let Beyoncé get away with cultural -owning, however Sbeeney would by no means permit it to get away with it.

“Onerous to acknowledge, however that is Beyonce – with rectified blond hair and enlightened pores and skin. If Sydney Sweeney would do an commercial in braids, the world would soften …” he wrote.

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The British commentator Oli London referred to as the varied remedies of each promoting campaigns and early: “Beyoncé appeared in Levi Denims commercial. Zero Liberal Outrage. Sydney Sweeney appeared in American Eagle commercial. Why is that?”

Washington -Xaminator officer Kimberly Ross criticized individuals for throwing bars over each ads.

“What if I mentioned that Sydney Sweeney has good genes, Beyoncé has good genes, and diving away over each is silly? Go on with these nonsensical discussions. Good Lord,” she mentioned.

Fox Information -employee Nicole Saphier implied that there was cultural impact on the a part of Knowles.

“I simply exit of this photograph of the Beyoncé Levi marketing campaign for many who say Sydney Sweeney together with her blond hair/denim/sultry look is racist …” she mentioned.

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Representatives for Levi’s and Beyoncé didn’t instantly reply to FOX Information Digital’s for remark.