Bud Light backlash figure Dylan Mulvaney heads to Broadway in ‘Six’

Dylan Mulvaney, the transgender influencer on the middle of the 2023 Bud Mild backlash, has been forged within the Broadway ladies’s historical past musical “Six.”

Mulvaney will play Anne Boleyn, the second spouse of King Henry VIII, in her Broadway debut. The casting comes greater than two years after Mulvaney’s collaboration with Bud Light led to a nationwide boycott and a pointy decline in gross sales of the beer model.

“We’re shedding our heads introducing your latest Anne Boleyn! Present some royal like to Queen Dylan Mulvaney, who will likely be becoming a member of the #SIXBroadway 5.0 forged as Anne Boleyn beginning February 16!” the musical’s official X account wrote Friday.

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Mulvaney will play Anne Boleyn within the musical “Six,” a call that has sparked debate following the Bud Mild controversy. (Christopher Polk/Selection by way of Getty Photographs; Robert Alexander/Getty Photographs)

“Six” tells the tales of King Henry VIII’s six wives by way of a contemporary pop lens. A number of ladies had been executed or separated, and the present’s web site states that the ladies take the stage to “reclaim their identities from the shadow of their notorious husband.”

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The casting has sparked debate on-line because the manufacturing has lengthy promoted itself as a female-centric retelling of girls’s historic experiences.

The musical has been broadly marketed as a feminist pop celebration of girls’s historical past and “twenty first century lady energy”, and has beforehand emphasised the all-female ensemble. “Six” received the 2022 Tony Award for Finest Unique Rating.

Mulvaney turned a nationwide determine in April 2023 after posting movies displaying Bud Mild sending a carton of beer with the influencer’s face on it. The promotion was a part of a marketing campaign marking the primary full 12 months that Mulvaney transitioned as a lady.

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Mulvaney rose to prominence by documenting gender transition in a day by day social media sequence titled “Days of Girlhood.” In January 2024, FOX Enterprise reported that Bud Mild gross sales fell by virtually 30% within the months following the marketing campaign.

The controversy grew into some of the distinguished company tradition clashes in recent times, finally inflicting Bud Mild to lose its place as America’s best-selling beer.

Bud Mild gross sales plummeted after a promotional partnership with transgender activist Dylan Mulvaney sparked backlash. (Instagram)

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Mulvaney later appeared on “The View” in March 2025 to defend the partnership, saying she liked beer and “thought nothing of it” when she accepted the model deal. She additionally appeared on “CBS Mornings,” the place she criticized the Trump administration’s rollback of transgender-related insurance policies.

“It hasn’t modified the best way I take into consideration myself as a result of I am a lady, no matter what my passport says,” Mulvaney mentioned. The influencer was referring to the Overseas Ministry’s determination to cease issuing passports with an ‘X’ gender marker subsequent to ‘M’ and ‘F’.