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Customers of beloved Cracker Barrel slam the restaurant remodels on social media

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Whereas Cracker Vat Outdated Nation Retailer eating places continues to bear a bodily transformation, extra clients discover – and they don’t embrace the modifications.

Cracker Barrel Chief Advertising and marketing Officer Sarah Moore advised Fox Information Digital earlier this yr that the Restaurant Chain of Tennessee has examined ‘Completely different ranges of Remodellen’.

“We’ve been very clear about our aim to make our shops really feel brighter and much more hospitable than they’re already, whereas retaining the nationwide hospitality and attraction that we’re acquainted for,” mentioned Moore. (See the video on the high of this text.)

Cracker Barrel Fan’s Viral Tiktok Sparks Backlash On Restaurant Makeover

However some cracker barrel lovers on social media have expressed their displeasure concerning the modifications.

A latest Instagram -Dideo Half by Cracker Barrel comprises a caption that reads: “Nothing a small cracker vessel can not resolve.”

Cracker Barrel Outdated Nation Retailer clients went to social media to sound concerning the new look of the restaurant chain. (Jeffrey Greenberg/Common Photographs Group through Getty Photographs)

It aroused varied damaging reactions to the modifications.

“The renovation is 🤮 🤮,” wrote an individual.

“Now this place seems like some other chain restaurant. Boring and boring,” wrote one other particular person.

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“What do you consider that inside?!” another person mentioned.

Moore advised Fox Information Digital that the “bodily visitor expertise” “is rooted in our model -DNA” and that the modifications which are made are based mostly on “visitor suggestions”.

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She continued: “Objects resembling our rocking chairs, our cookies, our PEG video games, antiquities on the wall, none of that goes away. We solely have a look at methods to clean up the expertise in order that we will open our door somewhat wider for extra friends.”

The attribute rocking chairs outdoors Cracker Barrel Outdated Nation Retailer Eating places don’t go away, the Chief Advertising and marketing Officer of the corporate advised FOX Information Digital. However some clients usually are not pleased with the opposite modifications which have been rolled out. (Luke Sharrett/Bloomberg through Getty pictures)

Rachel Love, a maker of content material who lives in Tennessee, caught the eye of the restaurant chain along with her video on social media that exhibits off the brand new inside.

The video has been seen greater than 2 million occasions and has collected practically 4,000 feedback since Might.

One other Eight seconds video Posted by @thecoachduggs earlier this month, the inside of a renovated cracker -Vatin exhibits. The caption reads: “With a renovated cracker barrel. I hate it.”

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The viral video has been seen greater than 6 million occasions since 2 August.

It led to at least one follow -up post Centered on Cracker Barrel.

“Individuals have spoken. Cease it,” wrote @thecoachduggs.

“Hate it,” mentioned an individual within the submit.

“What a catastrophe !!” One other particular person remark.

Moore repeated that Cracker Barrel welcomes the suggestions.

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“We love suggestions,” she mentioned. “We take suggestions from all channels very significantly. So, prior to now yr, after we speak about testing and all the event we have now completed, we always pulsed varied visitor segments alongside the best way.”

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She mentioned that features loyal clients, delay friends and potential dinners.

A Cracker Barrel Government advised Fox Information Digital that embraces the restaurant chain suggestions. “This consists of understanding … the story of social media and actually deeply digging in what our fan base says about us.” (Luke Sharrett/Bloomberg through Getty pictures)

“We actually wish to perceive how they give thought to all the weather, whether or not it’s concerning the remodels or the menu or the total model transformation framework,” she mentioned.

“This consists of understanding … the story of social media and actually deeply digging in what our fan base says about us.”

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However she added: “The belongings you like about will keep about us.”

“The issues that actually make us to who we’re – that does not change.”

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