Logo remains a prominent part of annual Dream Cruise

For every of the final 30 years, the organizers of the Woodward Dream Cruise have created a singular brand that finally ends up on T-shirts, Koozies and every thing else.

Vehicles are the deal with the brand, however how is a definitive design chosen?

Michael Lary, administrative director of the Dream Cruise, defined the method.

“Yearly our design workforce comes with totally different concepts and (The Dream Cruise Committee) selects from these selections,” Lary mentioned. “It’s typically primarily based on who’s the presenting sponsor, so lately it has been Ford, so a Ford model was characterised.”

For the eighth consecutive 12 months, Ford is the presenting sponsor, however this 12 months a Dodge Challenger is outstanding within the 30 -year anniversary brand, made by EA Graphics primarily based in Sterling Heights.

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Lary mentioned he has memorabilia and merchandise from the cruise yearly, however he was unable to decide on a brand that stands out as his favourite.

“They’re all distinctive and on the identical time comparable,” Lary mentioned. “Some have a single automobile and others have a number of automobiles, however all of them signify the nostalgia of the occasion and the business, so I actually love everybody who has come out for the previous 30 years.”

Initially revealed: August 15, 2025 at 11:32 am Edt