Playboy relocating HQ from California to Miami Beach with ambitious new plans

An iconic Americana media model goes from La Curves to Miami Shakes.

Playboy introduced on Wednesday that it’s going to transfer his head workplace in Los Angeles to Miami Seashore, “probably the most dynamic, culturally related and industrial cities within the nation.”

To resolve the transfer, Playboy additionally develops a new and re -devised Playboy Membership that would be the dwelling of a restaurant and unique space-all-room impressed by the legendary Playboy males’s home.

“In our opinion, Miami is among the most vigorous cities, and most enjoyable cities within the nation,” Playboy Ben Kohn instructed Fox Information Digital. “And given the pro-business perspective of Florida and Miami, which makes California, what anti-business is and is a really troublesome place to do enterprise as an employer, we’re delighted to maneuver to Miami Seashore. And town of Miami Seashore has been phenomenal and helpful within the transfer.”

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The brand new Playboy HQ will likely be positioned within the Rivani Penthouse, a “class X” ultra-high-end luxurious workplace possession. Along with the brand new workplace and the membership, the corporate may also construct multimedia content material studios in Miami Seashore to help the rising creator community.

Hannah Noel Esparza, Emma Vanderhoof, Ravyn Williams, 2025 Playmate of the yr Gillian Nation, Barbara Moreland, Kayci Nosal, Caitlin Wooden and Lauren Banks go to the Playboy Tremendous Bowl celebration on 8 February 2025. (Picture by Cassidy Sparrow / Getty photos for Playboy / Getty Photographs)

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“Content material is the important thing to our technique,” mentioned Kohn. “We’re planning to construct a content material workforce in Miami with transferring the journal, as a result of we have now re -launched the journal and the Playmate franchise, all base it in Miami. After which we have now an enormous license firm on a worldwide foundation, and we’re planning to construct an vital license workforce in Miami.”

“Miami Seashore is among the most iconic and quickest rising cities on the earth. It’s a world hub for tradition, creativity and firms the kind of vitality that enhances the subsequent chapter of Playboy,” developer and builder behind the Rivani-Robert Rivani additionally instructed Fox Information Digital. “Playboy brings the model a brand new flip with a hospitality part [we] I am unable to wait to expertise. “

“The connection was due to a mutual good friend and from the primary assembly I knew that Playboy belonged to the Rivani penthouse. This deal was within the making. Our brokers have been useful in compiling the imaginative and prescient, negotiating the situations and finishing the deal,” Rivani expanded.

Playboy didn’t specify what might occur to the lengthy -standing La Mansion, however instructed Fox Digital that they’d be moved to the brand new workplace in Miami subsequent yr.

The Risqué-However-printable model was based in 1953 By Hugh HefnerA former copywriter for Esquire. The primary tune was Marilyn Monroe and bought greater than 50,000 copies.

In the course of the sixties and 70s, Playboy reached its peak affect and shortly grew to become greater than only a males’s journal. It contained interviews with world leaders reminiscent of Martin Luther King Jr., Jimmy Carter and John Lennon, and began organising literary fiction – all whereas increasing to nighttime golf equipment, casinos and tv reveals.

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Within the 2000s and immediately, Playboy began a pivot to way of life, style, model licenses and sexual properly -being. The journal stopped common publication in 2020 and now exists as a digital-first platform.

“The transfer is a part of a higher migration of influential corporations that La and New York go away for South Florida,” Rivani thought. “When individuals consider Miami Seashore, they consider iconic manufacturers, an unbeatable way of life and infinite prospects – and the arrival of Playboy reinforces all of it.”

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