ROB SCHNEIDER: Go woke, go broke isn’t a slogan — it’s Hollywood’s new reality

In direction of the top of the fifth season of ‘Stranger Issues’, the character Will Byers brings his household and mates collectively. He has cause. They have to put together for the ultimate battle towards Vecna, a terrifying skinless monster with a penchant for mass homicide and apocalyptic terrorism. However as a substitute, Will comes out as homosexual.

This may be essentially the most anticlimactic second on tv since Pam awoke and revealed that the complete tenth season of “Dallas” had been a dream. In a labored and severe tone, Will takes 4 minutes to inform everybody that he simply is not into ladies. Take heed to the inevitable refrain of solidarity from his mates and a heat group hug. Contemplating this collection is ready within the Eighties, a extra sensible strategy would have been for them to storm out and declare Will extra disgusting than Vecna.

This has occurred so usually in Hollywood that it has develop into the norm. A storyline is turned the other way up to advertise the ideological obsessions of the current. We have had a black Cleopatra, a lesbian kiss within the ‘Toy Story’ spin-off ‘Lightyear’, empathetic, home orcs in Center Earth, and a robotic in a ‘Transformers’ animated collection by announcing the pronouns as ‘they/them’, as if mechanized killing machines are delicate to their gender id.

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An essential side of storytelling is veracity. Films can current fully unreal worlds, however until an viewers accepts the interior logic, they shortly lose curiosity. Take, for instance, the latest Netflix collection “Ripley,” by which a significant male character is performed by a feminine actor who identifies as “non-binary.” The characters do not discover that she is a lady, and we’re anticipated to play alongside. It insults our intelligence and fully derails an in any other case sensible collection.

If we need to save artwork, we should return to the common. We should do not forget that we are supposed to be entertainers, not excessive clergymen of a brand new faith that nobody requested for.

The general public is aware of it too. The “popping out” episode of “Stranger Issues” is at the moment the bottom rated episode on IMDb. The latest live-action remake of “Snow White,” with an emphasis on variety as a substitute of murderous stepmothers and underground dwarfs, reportedly misplaced greater than $115 million for Disney.

The all-female leads of “The Marvels” might need made a number of executives be ok with themselves, till it turned out to be the franchise’s greatest bomb of all time. And after poor take a look at screenings, HBO’s most budget-friendly “Batgirl” was shelved altogether.

So whereas executives pat themselves on the again for his or her “advantage,” their studios are plunged into debt. In accordance with public paperwork, Disney’s debt is roughly $35.3 billion on the finish of 2025 and Warner Bros. Discovery roughly $33.5 billion. Movie show attendance continues to say no, with annual field workplace revenues in North America struggling to succeed in $9 billion. In a world the place manufacturing and advertising and marketing prices have skyrocketed, these numbers characterize a dying trade.

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It seems that audiences would moderately be entertained than bothered. If individuals needed a sermon, they might in all probability simply keep at church. I am making a prediction now: If issues do not change, in 5 years they will not be making motion pictures on these legendary massive studio heaps – they will be promoting them as prime actual property for luxurious condos. You may’t continually patronize and insult your clients and count on the lights to remain on.

A drone shot reveals the Warner Bros. studio lot. in Burbank, California, on December 8, 2025. (Mike Blake/Reuters)

Because the rise of the ‘woke’ motion and its whole dominance over the artistic industries, anybody with a conservative viewpoint has been punished and even blacklisted.

Artists are supposed to be essentially the most free-thinking individuals on the earth, however the trade calls for conformity above all else. Worse, the woke fixation merely does not mesh with the views of most people, most of whom don’t desire their youngsters to be indoctrinated by studios that smuggle in ideology and propaganda underneath the guise of leisure.

‘Snow White and the Seven Dwarfs’ star Rachel Zegler on the movie’s Hollywood premiere on March 15, 2025. (Rodin Eckenroth/Stringer)

Opposite to what the self-identifying, morally superior, borderline elites would have you ever consider, woke ideology has by no means been in style with the general public. It represents the posh beliefs of the privileged few, those that spend most of their time pontificating about “social justice” and “environmental accountability” whereas flying of their personal jets and ingesting sufficient cocaine to make Mexico’s cartels stay like kings.

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The excellent news is that the American persons are not ready for permission from the massive studios. We’re seeing an enormous explosion of different media. Whether or not it is unbiased streaming platforms, podcasts, or creator-owned networks, a brand new frontier is being reached.

Audiences are migrating to the place they’ll discover authenticity and fact. They assist creators who prioritize robust tales over ‘the message’. Whereas the previous studios are busy constructing “protected areas” for his or her writers, and berating the general public for not being “progressive” sufficient, we’re constructing a brand new trade for the individuals.

Hollywood was about what introduced us collectively. Now it is about what divides us. They’ve traded the Dream Manufacturing facility for an Indoctrination Lab, and the American persons are voting with their wallets and distant controls.

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If we need to save artwork, we should return to the common. We should do not forget that we are supposed to be entertainers, not excessive clergymen of a brand new faith that nobody requested for.

If that does not occur, get able to see a number of “For Sale” indicators on the studio gates.

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