Oakland County
‘Uncertainty’ in Fruitvale ahead of the Día de los Muertos festival
Greater than 100,000 guests come yearly Oakland’s Fruitvale for the Día de los Muertos festivalthat the non-profit group The Unity Council launched in 1996. This yr ought to be particularly joyous as the favored neighborhood gathering celebrates its thirtieth anniversary. However with the looming menace of a federal immigration enforcement wave, enterprise house owners concern that U.S. immigration enforcement businesses will nonetheless goal the competition because it takes place within the middle of Oakland’s Latino immigrant neighborhood.
These concerned with the competition and the Fruitvale companies that make a good portion of their annual income from the occasion are involved that individuals will keep away, attendance will drop and what has been a troublesome yr will solely worsen.
This yr’s theme is “Aquí estamos y no nos vamos” (Right here we’re, and we’re not going wherever). The theme displays the resilience of the immigrant neighborhood and reveals unity, in line with The Unity Council web site.
The competition provides ofrendas (altars) assembled by varied neighborhood members, displayed alongside East twelfth Road between thirty third and thirty fifth Avenues. There will probably be three phases of stay music: one on Fruitvale Avenue, one on thirty fifth Avenue and the final on forty first Avenue, alongside Worldwide Boulevard, together with Aztec dancing and blessings, a lowrider automotive present and a wide range of distributors.
One of the common ofrendas that adorn East twelfth Road yearly is that of the The Oakland Latino Firefighters Affiliation – colloquially often called the Oakland Bomberos – a nonprofit based in 2018 by Lt. Gustavo Gonzalez of the Oakland Fireplace Division.
“We all the time stay up for this occasion. Many people have been doing it for years, and a few of our members grew up with the competition. Not solely is it our likelihood to honor fallen firefighters, however the competition additionally provides us an opportunity to work together with the neighborhood in methods we do not all the time get to,” Gonzalez stated. “However it was a blended bag of feelings. I do not even know what phrases to make use of. What’s occurring is private. Many people are right here as a result of our mother and father emigrated.”
Radio legend Chuy Gomez will host one of many stay music phases. On October 17, throughout his radio present on 102.1 JAMS, the revered DJ and host spoke with Jose Riverasinger of the Oakland cumbia band Los Bahianatos, on the which means of performing in his hometown. The band has been on the stage that Gomez presents for the previous three years.
“I used to be on the first one 30 years in the past,” Rivera instructed Gomez. “Being an viewers member and being current as a performer are two various things. It is all the time a pleasure to see folks dancing to our music, particularly in my hometown and my Fruitvale neighborhood, as a result of that is the place I am from.”

Planning for the potential of a federal raid
Caheri Gutierrez, director of fund improvement and communications for the Unity Council, instructed The Oaklandside that conversations about what the competition would appear like this yr started when Trump took workplace in January.
“This yr’s theme is the Unity Council’s assertion towards the federal authorities for his or her direct assaults on the neighborhood we serve,” Gutierrez stated. “Our theme additionally guided us in making the choice to not cancel the competition.”
Gutierrez stated the Unity Council started holding conversations with metropolis officers and the emergency companies division to create a contingency plan in case federal brokers entered Oakland and focused the competition. The Unity Council additionally labored with different organizations that have been already doing work on the bottom, comparable to Alameda County Immigration Legal Education Partnership (ACILEP), Believe in action, Bay resistance, Centro Legal De La RazaAnd Spanish Speaking Citizens Foundation.
Two essential safety parts added to this yr’s competition embody as much as 70 volunteers skilled by ACILEP and Bay Resistance to behave as ‘ICE watchers’. These volunteers complement the everlasting crew that works on the competition. A “Know Your Rights Pavilion,” strategically positioned on the nook of thirty fifth Avenue and Worldwide Boulevard – one of many competition’s most outstanding spots – will present sources, coaching and professional bono consultations (with restricted availability).
“We really feel actually ready. We’ve got a number of layers of security plans in place,” Gutierrez stated. “We additionally really feel like this isn’t a time to again down. That is precisely what the federal authorities desires us to do; it is a part of their playbook.”
Regardless of all the safety measures the Unity Council has put in place for Sunday’s festivities, some long-standing merchants on the business hall nonetheless doubt there will probably be giant crowds and at the least two distributors have withdrawn from the occasion over security issues.
Eva Saavedra has been a culinary fixture in Fruitvale since 1997, when she opened El Huarache Azteca along with her husband Juan Chavez, who handed away seven years in the past.
“There may be a number of uncertainty about what may occur,” Saavedra stated in Spanish throughout a phone interview. “Individuals are afraid and doubt whether or not or not it’s protected to come back to the competition.”
Saavedra stated that for the reason that Trump administration started its immigration crackdown, gross sales have dropped 50%. As federal brokers goal cities throughout the nation, the concern has change into much more palpable, protecting prospects at residence.
“I have been getting calls from prospects asking if it is protected to come back to the restaurant and questioning if we have seen any federal brokers within the space,” she stated.
Saavedra stated the Día de los Muertos competition represents the largest annual financial enhance for space companies and in addition helps them get better from sluggish gross sales earlier this yr.
Whereas she stays considerably optimistic, she instructed The Oaklandside that she has chosen to cut back the quantity of meals she’s going to put together for the competition, simply in case the large crowds of earlier years do not present up on Sunday.
“I’m assured that we’re doing effectively,” she stated.

‘Present your pockets’
Like Saavedra, Enrique Soriano and his mother and father have owned companies in Fruitvale for greater than thirty years. Soriano operates Tacos Los Michoacanos, a meals truck in a small empty lot on the nook of thirty fifth Avenue and Worldwide Boulevard. His mother and father personal and function El Palacio de las Novias y Quinceañeras, a bridal store two blocks away on Worldwide Boulevard.
Soriano is a part of the Comunidad Comerciantes Fruitvalea grassroots group shaped in 2023 to boost consciousness of the necessity for public security within the space.
“Final week’s state of affairs scared many individuals, and folks have been requested to remain residence,” Soriano stated. “If you happen to ask folks to remain at residence, it is going to have a significant impression on enterprise, and it’ll additionally create a number of concern amongst people who find themselves not conscious of their rights.”
Like Saavedra, Soriano agreed that the competition is the “greatest cash earner” for neighborhood companies. He typically sells 4 occasions as a lot on the day of the competition as on any given Sunday.
Soriano stated Fruitvale retailers have suffered from a scarcity of foot visitors for the reason that pandemic and the opening of the AC Transit BRT line in 2020, and most companies haven’t but totally recovered, whereas others have closed altogether.
In contrast to Saavedra, who’s shopping for much less meals for the competition this yr, Soriano stated he plans to broaden his menu to incorporate carnitas, menudo, birria, extra meat, vegan choices and a few cheaper objects for individuals who cannot afford typical competition meals costs.
Gutierrez stated if the neighborhood desires to assist, displaying up on the competition is the best way to do it, boosting not solely the retailers’ companies but additionally Oakland’s general economic system.
“Come out and present up together with your wallets and assist each vendor and each restaurant,” Gutierrez stated. “We’re nonetheless going to assist our neighborhood. We’re nonetheless going to honor our tradition and elevate our traditions. Trump is not going to take that away from us.”
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