What are the Dallas Cowboys Cheerleaders really worth?

The Dallas Cowboys cheerleaders not too long ago acquired a rise from 400% to $ 75 per hour for the 2025 season, which marks a victory that additionally raises questions on whether or not the brand new compensation of the long-lasting workforce is now reflecting their precise worth.

De Increase was secured on the finish of season two of “America’s Sweethearts: Dallas Cowboys Cheerleaders” from Netflix, who premiered in June and emphasised the challenges of the challenges that the members of the challenges are confronted. 4-year-old veteran Megan Mcelaney revealed within the present that the Squad members got a substantial wage enhance.

“Our efforts had been heard they usually needed to offer us a wage enhance,” mentioned Mcelaney in episode 7. “And we ultimately received a rise of 400%, which is life -changing.”

The wage enhance has additionally requested questions on how a lot of the $ 12.8 billion ranking of the Dallas Cowboys is certain to their cheer workforce, The Hollywood Reporter reported, stating Sportico.

Dallas Cowboys Cheerleaders reveal 400% wage enhance within the new season of Netflix collection

Dallas Cowboys Cheerleaders carry out throughout the Netflix summer time vacation on 30 Might 2024 in Los Angeles. (Joe Scarnici / for Netflix / Getty pictures)

For the reason that debut of the Netflix present in 2024, the well-known workforce of cheerleaders has generated round $ 50.2 million in equal model worth for the Dallas Cowboys, in response to the Hollywood Reporter, on the subject of Apex Advertising and marketing Group President Eric Smallwood.

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That determine that no merchandise sale or the position of the workforce in broadening the viewers of the cowboys contains high-profile promotional performances, publicity of the present and the media and social media consideration they appeal to. Smallwood calculated that quantity by estimating the quantity that it could price the soccer workforce to totally purchase that degree of publicity, in response to the Hollywood Reporter.

Members of the Cheerleaders of the Dallas Cowboys are depicted with Charlotte Jones, Jerry Jones, Ted Sarandos and Bela Bajaria on the premiere of Netflix’s workforce: The Gambler and his Cowboys “within the Egyptian Theater 2025, in in within the in 2025, in within the in in 202555555555555555555555555555255525252525, 20252525,s of 2025252525,s. In in 2025, in in 2025, in in 2025, in 2025, in in 2025, in 2025, in 2025, in 2025, in in 2025, in in 2025, in 2025, in 2025, in 2025. (Frazer Harrison / Getty pictures)

Throughout an episode of the second season of the present, tensions got here to a spotlight when the Dallas Cowboys Cheerleaders debated about certainly one of their practices within the midst of frustration about their newest contract. On the time, 5 -year -old veteran Jada McLean, who’s now retired, earned $ 15 per hour with out medical health insurance. Along with her position as a cheerleader, she labored as an assistant within the workplace of a dermatologist, the Hollywood Reporter reported.

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“Now we have worth, and what are we keen to do to indicate them that we all know our price?” McLean requested the workforce.

Whereas McLean earned solely $ 15 per hour that 12 months, Dallas Cowboys Quarterback Dak Prescott $ 60 million earned.

The Cheerleaders of Dallas Cowboys throughout “Viewers Suggestion Field” on June 25, 2025. (Todd Owyoung / NBC by way of / getty pictures)

On August 19, the Dallas Cowboys and the proprietor, Jerry Jones, grew to become the main focus of one other Netflix collection “America’s workforce, The Gambler and his cowboys.”

Jones, who purchased the Dallas Cowboys in 1989, mentioned ‘Fox & Buddies’ on August 21 that sports activities weren’t financially viable on the time. He additionally admitted that he didn’t manage to pay for to totally purchase the workforce, however was nonetheless in a position to safe possession.

“I needed the dream of my life,” Jones mentioned. “The second I received there, I knew that there needed to be different methods to contain our followers.”

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The Dallas Cowboys didn’t instantly reply to FOX Enterprise’s request for feedback.